KEPLER

Selected works I’ve made as a motion/graphic
designer at Kepler, a global media agency.

Kepler

Selected works I’ve made as a
motion/graphic designer at Kepler,
a global media agency.

Kepler Kip Air slide with the headline 'Competitive Edge.' Subtext reads: 'Identify and act on opportunities to outperform competitors in AI-driven environments.' Angled geometric shapes in neon yellow, teal, and gradients appear across the dark background.
Kepler Kip Air slide with the headline 'Proactive Positioning.' Subtext reads: 'Stay ahead by understanding and influencing how AI platforms represent your brand.' Colorful half-circle and oval shapes in teal, yellow, and gradients fill the lower half of the design.
Kepler Kip Air slide with the headline 'Informed Strategy.' Subtext reads: 'Make data-driven decisions to enhance brand perception and recommendation likelihood.' Concentric circle patterns with neon yellow and teal gradient blocks overlay the design.
Kepler Kip Air slide with the headline 'Competitive Edge.' Subtext reads: 'Identify and act on opportunities to outperform competitors in AI-driven environments.' Angled geometric shapes in neon yellow, teal, and gradients appear across the dark background.
Industry in Focus: Q2 Quarterly Trends Report cover from Kepler—insights across Commerce, Programmatic, Search, Social, and Video.
Table of Contents: Overview, Commerce, Programmatic, Search, Social, Video, The Path Forward—pages 03–09.
Overview: Q2 trends—retail media expansion, smarter programmatic, AI-led search, social shifts, and CTV’s tipping point.
Commerce: Tariffs may shift US retail sales −1.0% to +2.9%; retail media ad spend still grows +8–17% ($4–9B).
Programmatic: SSP curation pressures DSPs; programmatic display via PMP up +84%; audio’s ad-spend gap vs time spent signals growth.
Search: Paid search budgets cut 7–16% amid tariffs; AI Overviews cite 66% URLs not ranking, pushing advertisers to adapt.
Social: TikTok ad spend up +5% YoY despite ban uncertainty; growth in Shopping, CPG, Media & Entertainment, and Gaming.
Video: CTV growth +22–25% YoY; traditional TV spend −3–5%; streaming leads TV viewership at 43.8% (Mar ’25).
The Path Forward: What’s next—retail media expansion, creator commerce, AI-led search, premium programmatic, and a shift to CTV.
Quote from Gareth Neville on retaining talent through supportive, thriving work environments.
Chart showing CTV budgets surpassing linear TV for first time, with 22–25% YoY CTV growth and -3–5% traditional spend.
Portrait of Justin Roberts with quote on ERGs supporting marginalized employees amid DEI backlash.
Kepler Kip Air slide with the headline 'Be the Brand AI Picks First' in large white text. A grid of outlined squares with several filled in neon yellow, teal, and gradient blocks appears below, symbolizing selection.
Kepler Kip Air slide with the headline 'Proactive Positioning.' Subtext reads: 'Stay ahead by understanding and influencing how AI platforms represent your brand.' Colorful half-circle and oval shapes in teal, yellow, and gradients fill the lower half of the design.
Kepler Kip Air slide with the headline 'Proactive Positioning.' Subtext reads: 'Stay ahead by understanding and influencing how AI platforms represent your brand.' Colorful half-circle and oval shapes in teal, yellow, and gradients fill the lower half of the design.
Kepler Kip Air slide with the headline 'Informed Strategy.' Subtext reads: 'Make data-driven decisions to enhance brand perception and recommendation likelihood.' Concentric circle patterns with neon yellow and teal gradient blocks overlay the design.
Kepler Kip Air slide with the headline 'Competitive Edge.' Subtext reads: 'Identify and act on opportunities to outperform competitors in AI-driven environments.' Angled geometric shapes in neon yellow, teal, and gradients appear across the dark background.
Industry in Focus: Q2 Quarterly Trends Report cover from Kepler—insights across Commerce, Programmatic, Search, Social, and Video.
Table of Contents: Overview, Commerce, Programmatic, Search, Social, Video, The Path Forward—pages 03–09.
Overview: Q2 trends—retail media expansion, smarter programmatic, AI-led search, social shifts, and CTV’s tipping point.
Commerce: Tariffs may shift US retail sales −1.0% to +2.9%; retail media ad spend still grows +8–17% ($4–9B).
Programmatic: SSP curation pressures DSPs; programmatic display via PMP up +84%; audio’s ad-spend gap vs time spent signals growth.
Search: Paid search budgets cut 7–16% amid tariffs; AI Overviews cite 66% URLs not ranking, pushing advertisers to adapt.
Social: TikTok ad spend up +5% YoY despite ban uncertainty; growth in Shopping, CPG, Media & Entertainment, and Gaming.
Video: CTV growth +22–25% YoY; traditional TV spend −3–5%; streaming leads TV viewership at 43.8% (Mar ’25).
The Path Forward: What’s next—retail media expansion, creator commerce, AI-led search, premium programmatic, and a shift to CTV.
Quote from Gareth Neville on retaining talent through supportive, thriving work environments.
Portrait of Justin Roberts with quote on ERGs supporting marginalized employees amid DEI backlash.
Chart showing CTV budgets surpassing linear TV for first time, with 22–25% YoY CTV growth and -3–5% traditional spend.
Infographic showing 66% of URLs in AI overviews not ranking in traditional search, 33% still ranking.
Graphic comparing daily time spent on social media vs digital audio with ad spend share percentages.
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